{"id":24730,"date":"2026-01-29T07:32:21","date_gmt":"2026-01-29T00:32:21","guid":{"rendered":"https:\/\/a-sei.com\/product\/%e0%b9%80%e0%b8%ad-%e0%b9%80%e0%b8%8b%e0%b8%a2%e0%b9%8c-%e0%b8%9c%e0%b8%a5%e0%b8%b4%e0%b8%95%e0%b8%a0%e0%b8%b1%e0%b8%93%e0%b8%91%e0%b9%8c%e0%b8%9b%e0%b8%a3%e0%b8%b1%e0%b8%9a%e0%b8%9c%e0%b9%89-2\/"},"modified":"2026-09-07T13:05:07","modified_gmt":"2026-09-07T06:05:07","slug":"a-sei-baby-fabric-softener-chamomile-valley","status":"publish","type":"product","link":"https:\/\/a-sei.com\/en\/product\/a-sei-baby-fabric-softener-chamomile-valley\/","title":{"rendered":"A-Sei Baby Fabric Softener, Chamomile Valley"},"content":{"rendered":"\t\t
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Product details<\/p>

Under our \u201cSimply Professional\u201d concept, A-Sei carefully selects and blends naturally derived, plant-based ingredients to care for your little one gently. Our formulas are developed to trusted Japanese quality standards, and this organic blend delivers a purity you can rely on.<\/p>

A-Sei Baby Fabric Softener is designed to care for especially delicate clothing. Its food-grade organic ingredients protect fabrics and are gentle on your baby’s skin. The pH 5.5 balanced formula soothes skin, reduces irritation, clears hidden musty odours and leaves a naturally soft feel that is safe against the skin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How to use<\/strong><\/p>\n

Pour A-Sei Baby Fabric Softener from the refill pouch into the bottle.<\/p>\n

Add 50-100 ml of A-Sei to the final rinse per 20 litres of water. Soak for 1-2 minutes, wring out and hang to dry.<\/p>\n

Pour A-Sei into the fabric softener compartment and run the machine as normal. If your machine has no softener compartment, wait until the final rinse has filled, pour A-Sei into the water and let the cycle continue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Designed for today’s parents, who care about cleanliness and safety alike. Clothes come out clean, soft and lightly scented – gentle and safe against your baby’s skin \ud83d\udc76\ud83c\udf3f
\u2022Hand or Machine Washable – suitable for both hand and machine washing
\u2022Dermatologically Tested – tested on skin for confidence in its safety
\u2022Organic Ingredient – made with organic ingredients
\u2022Odor-eliminating technology – clears unwanted smells and leaves clothes smelling fresh
\u2022Soft and fresh scent – a bespoke fragrance that keeps fabrics scented even when dried indoors
\u2022Soothes Skin Irritation – gentle and non-irritating
\u2022pH Balance 5.5 – keeps skin naturally balanced and lowers the risk of irritation, even on fabrics that touch your baby’s skin directly
\u2022Food Grade – reassurance for fabrics that meet skin, little hands, or go into the mouth
1200ml<\/p>\n","protected":false},"featured_media":24581,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[140,148,146],"product_tag":[],"class_list":["post-24730","product","type-product","status-publish","has-post-thumbnail","product_cat-fabric-care","product_cat-new-arrivals","product_cat-recommended-en","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/a-sei.com\/en\/wp-json\/wp\/v2\/product\/24730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a-sei.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/a-sei.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/a-sei.com\/en\/wp-json\/wp\/v2\/comments?post=24730"}],"version-history":[{"count":0,"href":"https:\/\/a-sei.com\/en\/wp-json\/wp\/v2\/product\/24730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/a-sei.com\/en\/wp-json\/wp\/v2\/media\/24581"}],"wp:attachment":[{"href":"https:\/\/a-sei.com\/en\/wp-json\/wp\/v2\/media?parent=24730"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/a-sei.com\/en\/wp-json\/wp\/v2\/product_brand?post=24730"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/a-sei.com\/en\/wp-json\/wp\/v2\/product_cat?post=24730"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/a-sei.com\/en\/wp-json\/wp\/v2\/product_tag?post=24730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}